The data show that in 2015, China's service industry grew by 8.3% year-on-year, which is higher than 1.4 and 2.3 percentage points of GDP and secondary industry added value, accounting for 50.5% of GDP. For the first time, it is more than half. Compared with developed countries, China's service industry still has 20% - 30% room for development. Aesthetic industry belongs to the entity service industry, the whole market has a scale of hundreds of billions, but the degree of informatization is relatively low compared with the retail catering industry. One of the reasons is that the catering and retail passenger flow is large, reaching a wide range of people, while the American industry passenger flow is relatively small, coupled with the quality of employees, resulting in low degree of informatization and low management efficiency.
At present, the main management mode of American is paper account book and simple cash register and settlement software. Paper management accounts for 90% of industry customers, and single version management software with simple functions can only be used to manage membership cards accounts for 9%. The stickiness between customers and stores is relatively high. Although it is low-frequency consumption, once a user chooses a store, it is difficult to turn to other stores after receiving better service. Therefore, the demand of appointment management and customer management of American is higher than that of catering and retailing. The software form of application does not necessarily depend on settlement and cash collection. The main focus is CRM system, cash register, performance appraisal and appointment management software.
36 krypton recently learned that the courtyard management shop is a beautiful industry SaaS Products, the main functions are SCRM Membership management, intelligent booking, performance pay, marketing card vouchers, all-round cash register, etc. The products of Menting Store are Wechat Public Number and Small Procedures on the client side; the beautician end is a mobile end for customer relationship maintenance, salary inquiry and reservation; the front end is Upad, mainly for cash and reservation; and there is also a general backstage used by the store manager, mainly PC or Integrative Intelligent Machine, for overall data management.
In fact, the process of management is also the process of precipitating data, and also the process of developing closed-loop and ecology. Meng Fangang, CEO, told reporters that Menting Guandian Store is now using marketing tools + SaaS system to cut into the off-line American stores and establish strong relations. Then, through the cashier system embedded in Weixin and Alipay payment, it will channel the stores online. Finally, based on SaaS transaction data and consumer behavior data, large data analysis extends the supply chain of American products and projects. For example, Menting Mansion Store is currently working on Korean skin tester. After testing, it is placed in the customer files and integrated into the intelligent management platform, so that customers can come back and serve according to their personal characteristics.
The transformation of American industry has formed two camps, one is a large club, which has accumulated a lot of old customers. With the growth of age, old customers have more and more strong demand for health care. Once they enter into health care, they are separated from the main forces of the Internet, such as 80 and 90. Another is the new stores opened in the past two years, and the new stores are not old. Membership resources, then how to serve 80, 90 people has become the main task, young people belong to the use of the Internet scene crowd, so the new store is easier to implant SaaS software. Menting stores tend to be younger stores. After a period of experience and money, they become old stores.
For stores without information technology, the previous data entry is the most troublesome, and the patio store will send customer service to help organize the data, the time is about 2-3 days. Secondly, the popularization of software usage. In this regard, courtyard stores have special training, including audio and video remote training. The charging model is divided into private cloud deployment and public cloud, public cloud is less than 10,000 yuan, after which there is 1,000 yuan maintenance cost every year. Installation of the entire software will probably save the store a person's cost.
The customers of Menting Store include Krittina, Silk Regions Hair Raising, Qingxi Aesthetics, Millennium Birds, Natural Beauty, etc.
In terms of industry competition, SaaS providers also include Boca, Ohio, JOY, Mega, Dianmei, Meibang, etc.
Meng Fangang thinks that the threshold of SaaS is the ability of software research and development. Only with strong research and development ability can we develop products with concise pages, complete functions and suitable for management. The stickiness of customers and companies will be improved. So the idea of the courtyard store is to make more intelligent products; the second point is that the courtyard store can make more intelligent products. Sales ability, the courtyard management shop now uses the partnership way, the agent channel can develop their own customers, at present there are more than 100 courtyard partners.
The team now has 30 people, more than half of them are technicians. CEO Meng Fangang was a member of the CEO of Science and Technology and CEO of Car Record. He has 8 years of Internet and mobile Internet operation and management experience. The company has completed the angel round of financing and plans to carry out the next round of financing.